Sponsor DailyTekk Content

Sponsorship Overview

Our YouTube sponsorship program allows advertisers to reach our audience via our most popular videos: those we believe are likely to get between 40,000 and 100,000 lifetime views (if not more).

The best ads are those that meet the needs of our audience, your business and our business all at once. Through trial and error and audience and advertiser feedback we've found that the following ad options seem to work best on our channel.

Ad Option #1: Video-Level Sponsorship

A Video-Level Sponsorship on DailyTekk consists of a 30-second "sponsored mention" ad that plays within the first half of a relevant video (as close to the beginning as possible, usually right after the video introduction). This option is best for deeper, more in-depth product coverage. Video-Level sponsorships can be purchased individually or in bulk (bulk discounts available). And include an above the fold (trackable) shortened link in the YouTube video description. Please be advised that there's likely a waiting list, although we may be able to show your ad sooner for a rush fee. 

Example Of A Video-Level Sponsorship Ad

Ad Option #2: Channel Level Sponsorship

A Channel-Level sponsorship on DailyTekk consists of a 5-second "pre-roll" ad that plays immediately before the start of a relevant video. This option is best for broader, mass brand or product exposure. Channel-Level sponsorships are only sold as a 12-pack (approximately 1 month's worth of video content and include an above the fold (trackable) shortened link in the YouTube video description. Please be advised that there's likely a waiting list, although we may be able to show your ad sooner for a rush fee.

Example Of A Channel-Level Sponsorship Ad

Ad Option #3: Dedicated Or Custom Format

We typically do not offer dedicated sponsored videos any longer under normal circumstances. However, from time to time, we may work with companies who have larger budgets to craft special videos with custom or dedicated formats. If you have a larger budget, please feel free to inquire about this ad; however, if you're on a tight budget this likely won't be a realistic option. 

Viewership

DailyTekk is one of the fastest growing tech channels on YouTube (channel views grew more than 150% in Q1 2018) with 12.3M impressions984.4K views and 3.4M minutes of watch time for the month of April 2018. 86% of our audience is male. 66% of our audience is between the ages of 18 and 35. Our largest chunk of views comes from the United States.

 Sample view profile for a DailyTekk video with a Video-Level Sponsorship ad. The video — Unbelievably Useful Mac Apps — was sponsored by Webroot and received nearly 300,000 views from January through April 2018. Many videos experience an early spike in views and then settle into a "long tail" period.

Sample view profile for a DailyTekk video with a Video-Level Sponsorship ad. The video — Unbelievably Useful Mac Apps — was sponsored by Webroot and received nearly 300,000 views from January through April 2018. Many videos experience an early spike in views and then settle into a "long tail" period.

Testimonial

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We partnered with Chris and DailyTekk on a sponsored video for Sony Life Space UX. We found DailyTekk to be highly collaborative, responsive, and a pleasure to work with. We were happy to benefit from DailyTekk's credibility in the tech space, and their engaged audience as part of our content program for Sony. Chris and his team brought expertise, an understanding of our client's brand and product, as well as passion, creativity and production skills to the endeavor. Our partnership played a strong role in driving awareness for the Sony Life Space UX products. We look forward to working with DailyTekk again and would recommend them to any prospective client or partner. —Benjamin Kosman, Senior Strategist, Blue Fountain Media, New York, NY

Pricing & Availability

Sponsorships can be purchased as a single unit or as part of a bundle (and we do offer volume discounts depending on availability). Typically our inventory is booked out a couple to a few weeks in advance, but this varies by season. If you are in a hurry, we can discuss a rush fee. Please ask your contact for current pricing.

Getting Started

Getting started is easy. Just let your contact know that you are ready and they'll send over an invoice which, once paid, will reserve the next available slot(s).